Bästa Föreläsaren | Annika R Malmberg

"She is a role model who has inspired others for years with her ability to combine humor and seriousness, laughter and sharpness. She makes it seem easy – but behind every word there is solid experience, knowledge and a sense of tact that few possess. She touches, she engages, she makes a difference – not only for the audience, but also for her colleagues who work in the industry. She shows what true professional public speaking is all about."
- Jury's motivation, Great Public Speaking Award 2025

“Annika is a fantastically inspiring speaker. She has spoken at our two events with several hundred participants and everyone gives her the highest marks and wants to hear her again. Her energy is palpable and her message touches and creates insights that go deep and are redemptive. Annika is professional and humble in her relationship with us as a customer. She is easy to work with and always gives her utmost when she is on stage.”
- Katarina Sand, Project Manager Wise Professionals

"Seeing Annika on stage is like a performance, like poetry. Except that you don't even notice it's happening, you just experience it, you're just in it. Her dedication to delivering the absolute best to you is unique in Sweden. And it is thanks to that dedication that Annika is awarded the first DIAMOND SPEAKER accreditation according to 110STEPS to a Swedish female speaker"
- David JP Phillips, 110 STEPS

" Annika conducted six fully booked lectures for all of our employees, 3000 people in total. It was absolutely fantastic. She attracted both laughter and thoughtfulness with her inspiring lecture on communication and collaboration. It was something that everyone in the work team could relate to and take with them. Annika is one of the absolute best lecturers I have ever seen and I hope we will have the opportunity to work together again in the future!" - Victor Dahl, HR Nässjö municipality

"I participated in AstraZeneca's Campus Celebration event, where approximately 3,800 employees from Södertälje and Stockholm participated. In addition to dinner and festivities, a number of team activities were carried out - with approximately 1,200 people in each group. One of the activities was the lecture People & Sustainability - different personalities. Annika's lecture was packed with recognition and aha moments, both regarding work and private life. Her performance was extremely appreciated by our employees and attracted many laughs"
- Titti Schilström, Project Manager/Event Lead AstraZeneca

New book 2025! How to build strong teams, a handbook

The ultimate handbook for those who want to elevate their team!
We depend on each other to succeed, and almost all work is done in some form of group. For most people, this brings a sense of security and community. But sometimes it also leads to frustration. All the meetings, all the friction, all the time spent informing each other about what we are doing, should be doing, or haven't done yet. Do you recognize yourself? And why is it that some groups take off while others get stuck?
This book contains practical tips and numerous exercises for those of you who are starting a new team, who want to create new energy in an existing group, or whose team is struggling. Whether you are a leader, a team member - or someone who just wants to understand the dynamics of a group better.
Read it. Use it. And watch your team become even stronger.

Order the book here LINK

Annika R Malmberg is a truly unique speaker, artist and author. Whether it's about leadership, teamwork or customer service, she captivates her audience. Few people can describe people's differences like Annika and show with such humor and warmth how to create functioning relationships with everyone who is not like you.

Annika R Malmberg

Annika has over 30 years of experience as a speaker, founded the speaking agency Talarnas, CEO of Hamilton Group and author of five books. Her background as both a salesperson and a leader means she knows what she is talking about.
The now-completed Relationsshow was a success around the country with around 40 stage shows. On TV, she has appeared as Filip and Fredrik's favorite expert in Breaking News. Annika has been named one of Sweden's Supercommunicators and is the only woman in Sweden to receive the Diamond Speaker award. She has been ranked as one of Sweden's 100 most popular speakers for six years in a row.
Annika also coaches multi-sport teams in collaboration and to be the best when it comes to it.

News - Workshops in teamwork

Now it's even easier to build strong teams!
With the help of my new book How to Build Strong Teams, I now offer company-specific workshops for anyone who wants to create better collaboration, greater job satisfaction, and stronger results. And I'm so happy to introduce a new star in my team – Towe Engström!
Towe is a clear and inspiring leader with a fantastic ability to build strong and self-driven teams. During her eight years as restaurant manager at MAX, she has led up to 40 people, turned declining results into success – and also won the award for Sweden's best restaurant in guest benefit three out of five years, with two different teams.
She has increased sales by 9 million in three years, trained over 50 managers in leadership and is a certified NLP Business Practitioner. Towe is passionate about developing people and making teams grow – both in results and job satisfaction.
Together, we now offer workshops that help teams take the next step – whether you want to find joy again, improve collaboration, or take your results to the next level.

Package 1:
Kickstart the team journey – How to build a strong team

Give your team a fresh start.
In just half a day, you will gain insight into your strengths, areas for development and a clear plan for the future. Perfect for teams that want to get started – or who are stuck and need to find their strength and energy again.

Package 2:
Digital training program – Team development in depth

Development that lasts in the long term. With a kickoff and 8 weeks of digital training, you have time to reflect, test new ways of working and grow as a team – step by step.

Package 3:
Workshop Series – Build a Winning Team from the Ground Up

Three full days that will truly change your collaboration. Clear goals, rules that work in everyday life, and a common direction. For management groups and teams that want to build something sustainable – together.

Here is a pdf with a detailed description of the different packages LINK

Föreläsningar

Lectures & workshops

Annika's lectures are filled with recognizable examples that make the participants laugh out loud but also stop and reflect on their own responsibility for how we are towards each other. To accept that we are different and that we sometimes need to meet halfway to avoid unnecessary clashes. On the page Our pedagogy You can read more about Annika's application of the pedagogical model with colors that she sometimes uses.

With concrete advice and lots of useful tools, Annika shows how we can do even better at work, whether it's about how we communicate, collaborate, give and receive feedback, lead ourselves and others, or present, sell and take care of customers.

Below you will see some of Annika's most popular lectures. It is possible to pick a few from several and put together a lecture that is perfect for you. Annika always adapts the content and length to your wishes.

If you are a team or department that not only wants a lecture but also coaching and time allocated for exercises and training with Annika, we can offer several different half- or full-day workshops.

Leadership - lead in a way that makes a difference

Increase the pace of the management line. With good coaching and clear leadership, results can be improved. Over the course of a couple of hours, you will receive tips on how to lead in a way that is noticeable. Get valuable tips and ideas on how to develop leadership and get even more out of your employees. There are no impossible people – there are only different people who are motivated in different ways. But one thing is certain, everyone wants clear leadership, but how do you get there?

Contents:

• What are the demands and expectations on a manager or leader today?

• About credibility and the importance of clear leadership to gain respect

• The basics of motivation and collaboration – a crash course in psychology to increase your understanding of what really makes an employee want to do the job

• Our differences, what do you need to know about yourself and others to get there?

• How to use feedback to improve performance?

• Applying active expectation – how do you get others to realize their full potential and take on more responsibility

This lecture is often interspersed with group work in a workshop where you have the opportunity to deepen your knowledge and also practice various leadership tools.

Management team – we are strong together

How do you create a strong, effective and well-functioning management? How do we use our time together in the best possible way?

Show how, based on your mission, as a management team, you can become even better at utilizing each other's strengths and greatly benefit from various team tools such as formulating the management team's purpose, getting a clearer structure for various meetings, working with team rules, meeting roles and other effective tools for collaboration.

Content:
• Credibility - how does a management team gain respect and become the group that others trust and are inspired by.

• Successful management work. Effective tips on team and collaboration that help us in our leadership and building the team.

• The purpose of the management team - how do our own expectations affect our agenda and how do we ensure that everyone agrees on the mission and purpose?

• What meetings should we have and what is the purpose of these. What is our responsibility as a leader and our responsibility for the work of the management team.

• The differences between the members of the management team. How do our differences affect our management team? Based on our composition, what strengths and challenges do we need to know?

• How to become even better at collaborating, communicating and making decisions that everyone can support.

• Our own user manual – how to create it and share it with others

• Conclusion – take responsibility for yourself and who you are and what we need as a group to be able to do a good job.

This lecture is often interspersed with group work in a workshop where you get the opportunity to get to know each other better and develop the necessary tools for management team work.

Manage conflicts so that relationships don't get stuck

Few things can create as much discomfort and locked positions as unresolved conflicts and cooperation problems. What makes conflicts uncomfortable is often not the conflict itself, it would be strange if we always agreed and thought alike, but we do not always understand why the conflict arises or that we lack the knowledge to handle it. In this lecture you will learn how to prevent and handle conflicts so that the group feels good, grows and becomes stronger together.

Content:

Why conflicts arise and how you can prevent them

• What happens when we are under pressure and experience a threat. The most common defense mechanisms and how you should act when they arise

• What are the most common mistakes in conflicts and how can you avoid ending up there

• How you can increase your self-awareness so that you can more easily resolve a conflict and cooperate with others

• Methods for conducting difficult conversations and handling locked positions

Real job satisfaction, we become strong together

Show how together we can create a workplace for the future where everyone can thrive, feel good and develop. It's about being reminded of our differences and how we can become better at giving power and energy to each other. But also how we can become better at using each other's strengths, even if we don't work in the same group or in the same department. How we build a team and make everyone feel that we are on this journey together. By taking responsibility for who we are and what we need (and don't need) from each other, we facilitate collaboration, change work and it becomes easier to find joy together.

Content:

• What is job satisfaction? Increase understanding of how we differ and define the concept of different.

• Increase our self-awareness in order to be able to lead ourselves in the best way and be able to collaborate even better with everyone, even those who are not like me.

• How to use feedback as a tool to strengthen collaboration and the group

• How to create meetings that suit everyone

• How to find your lighter fluid and how to give each other something as practical as your instruction manual. All so that the group, collaboration and the individual will last in the long term.

Lifting each other up, as we make each other better

In a simple, fun and inspiring way, show that when we lift others, we also lift ourselves. By getting to know each other and seeing how we differ, it becomes easier to create the right conditions for everyone to thrive and feel good at work. Get concrete, practical tips on how as a work group you can become better at collaborating, giving each other positive feedback and using each other's strengths.

Content:

• What distinguishes an effective work team, what does the research say and how do you get there?

• Get simple tools to evaluate your own group and gain knowledge about how the team can quickly lift

• Collaboration, develop your skills to collaborate with all types of people

• How we give feedback to each other in a positive and empowering way

• Identify your strengths, contribute what you are best at and get better at seeing each other's strengths in the team

Successful feedback

In a fast-paced, entertaining and thought-provoking way, clarify what feedback means in practice and what positive effects it can create if feedback is given in the right way. Show how we need to change both our own way of giving and receiving criticism and our attitude and approach to the people who give us feedback in order for us to grow both as individuals and as an organization.

Content:

• Credibility. Why do we listen to some people but not others? What you should consider if you want to be a person that others should listen to and be impressed by.

• What happens when we give each other feedback? A brief description of the basis of human behavior - What creates motivation, focus or joy?

• What happens when we receive negative criticism? - Review of defense mechanisms

• How should criticism be given? A simple model for feedback with thoughtful tips

• How your temperament affects the way you both give and receive criticism

• If necessary: Complaints techniques and how you or your organization best handles feedback from dissatisfied and/or disappointed customers.

This will make you an even better salesperson.

Get the best tips on how to sell even more. To give all employees, with sales and customer responsibility, practical tools on how to take care of customers even better and achieve their sales goals with increased credibility.

Content and examples will be adapted to your needs and your everyday life. The lecture goes through what is required to succeed as a salesperson. It is about changing attitudes and concrete training in customer care and sales techniques, but also about how to increase motivation and strengthen enthusiasm in sales work.

Content:

• Competition – how does it affect us?

• Your attitude to sales is most important

• Credibility and professionalism

• How to conduct professional customer meetings and presentations – what should you keep in mind?

• When the customer says no or “I’ll think about it” – how to respond to the most common objections?

• Closing techniques

• How to treat different types of customers and so-called customer styles

• General tips on how to take care of your customers and find new ones

The lecture can be carried out as an inspiring lecture, or as a full or half-day training.

Customer service that impresses

Show how genuine consideration and care for customers can increase success in all types of customer relationships. Take customer service to a whole new level. The content is adapted to your business and your customer meetings.

Content:

• Your attitude towards service is most important

• What makes a customer feel that we offer good service? Go through the most important situations when you can really make a difference in customer service and impress the customer

• Difficult customers and situations - how to act?

• Unsatisfied customers, customer complaints and claims - how to act?

• Show how our temperament affects our ability to cooperate and manage customers

• Show how different customers appreciate different types of service - learn to adapt your approach to the one in front of you.

Presentation Techniques – Getting Your Message Across

Do you always get the impact you intended? Learn the best rhetorical tricks, effective presentation techniques and the right body language so that you always get your message across.

This is an inspiring lecture that gives you the tools and confidence. You will learn how to plan, prepare and carry out successful meetings and presentations.

How to use your body language, your voice and your commitment to become even more inspiring. You will receive tips and advice on how to connect with your audience. You will learn about rhetorical techniques to successfully inspire and engage your audience.

Content:

• Increasing your impact – the art of reaching out and getting others to listen

• The basics of effective presentation techniques – how to build an impactful presentation?

• Body language – how do you make a positive impact?

• Difficult questions and behaviors – how do you avoid ending up in a defensive position?

• In what ways are people different and what do you need to consider to increase your chances of succeeding?

The lecture can be delivered as an inspirational lecture, or as a full or half-day training with exercises.

To book Annika or get advice on which lecture or workshop is best for you, you are most welcome to contact her husband and colleague Johan Hamilton using the form, by email or by phone +46 70 868 45 68

Boka

Personal leadership consulting

Annika offers individually tailored leadership consulting via Wisory.

If you would like help with questions related to collaboration, teamwork, management, feedback, conflict management or how to best implement your next presentation - then book a 1:1 video meeting with Annika via Wisory.

Read what one of the users thinks

Book Annika here and get wise advice!